Beat cream cheese, butter, 1 cup granulated sugar and vanilla in large bowl with mixer until blended.
Add flour and baking soda; mix well. Refrigerate 30 min. Meanwhile, mix 1/2 cup of the remaining granulated sugar, brown sugar, 1 tsp. cinnamon, nuts and raisins.
Heat oven to 375F.
Roll 1/4 of the dough into 9-inch circle on lightly floured surface.
Spread dough with 2 Tbsp. jam, then sprinkle with 1/4 of the sugar mixture; press sugar mixture firmly into dough.
Cut into 16 wedges. Starting at wide edge, roll up each wedge.
Place, point-sides down, on baking sheet sprayed with cooking spray. Repeat with remaining dough.
Beat egg and water; brush onto roll-ups.
Sprinkle with combined remaining granulated sugar and cinnamon.
Bake 9 to 10 min. or until lightly browned. Immediately remove from baking sheets to wire racks; cool completely.