Beat cream cheese, light brown sugar, and orange zest at medium speed with an electric mixer until smooth. Unroll French bread dough onto a lightly floured surface.
Spread cream cheese mixture over dough, leaving a 1/4-inch border.
Sprinkle with granulated sugar. Gently roll up dough, starting at 1 long side.
Cut into 11 (1 1/4-inch) slices.
Place slices in a lightly greased 8-inch round cake pan.
Brush top of dough with melted butter.
Bake 25 to 30 minutes or until golden. Stir together powdered sugar and orange juice in a small bowl until smooth.
Drizzle over hot rolls.
Serve immediately.
For testing purposes only, we used Pillsbury Crusty French Loaf.