Prepare roll mix according to package directions. Divide dough into 2 equal portions.
Roll 1 portion of dough into a 12- x 8-inch rectangle on a lightly floured surface.
Spread with 2 Tbsp. butter.
Stir together granulated sugar and next 2 ingredients; sprinkle half of sugar mixture over butter on dough rectangle.
Roll up rectangle, jelly-roll fashion, starting at 1 long side. Repeat procedure with remaining dough, butter, and sugar mixture.
Cut each roll into 1/2-inch slices, and place slices in cups of 4 lightly greased 12-cup miniature muffin pans. Cover and let rise in a warm place (85), free from drafts, 20 minutes.
Preheat oven to 37
Bake rolls 10 to 12 minutes or until golden.
Remove from pans to wire racks, and let cool 5 minutes.
Stir together powdered sugar and orange juice until smooth; drizzle over tops of rolls.