Place potatoes on rimmed baking sheet sprayed with cooking spray; bake 20 to 25 min. or until tender. Meanwhile, combine coating mix, bacon and paprika in medium bowl; stir in cheese.
Remove potatoes from baking sheet. Use back of spatula to flatten potatoes to 1/2-inch thickness.
Brush both sides of each potato with egg, then coat evenly with cheese mixture. Return to baking sheet.