Melt butter in a 3 1/2-qt. saucepan over medium-high heat. Stir in rice, and saut 2 minutes or until rice turns opaque. Stir in sesame seeds.
Add chicken broth and next 3 ingredients; bring to a boil.
Cover, reduce heat to low, and cook mixture 20 to 25 minutes or until liquid is absorbed and rice is tender; fluff with a fork. Stir in 2 Tbsp. chopped parsley.
Garnish, if desired.
*2 Tbsp. chopped fresh cilantro may be substituted.
Note: To make rice in the oven instead of on the cooktop, prepare recipe as directed through Step 1, using an ovenproof saucepan.
Bake, covered, at 350 for 20 to 25 minutes or until liquid is absorbed and rice is tender. Proceed with recipe as directed.