Combine first 5 ingredients; cut cold butter into flour mixture with a pastry blender or fork until crumbly. Cover and chill until ready to use.
Prepare Cake Batter: Beat softened butter at medium speed with a heavy-duty electric stand mixer until creamy.
Add 1 1/4 cups granulated sugar, beating 3 minutes or until fluffy.
Add egg yolks, 1 at a time, beating just until yellow disappears.
Stir together flour and baking soda; add to butter mixture alternately with yogurt, beginning and ending with flour mixture. Stir in lemon zest.
Beat egg whites at high speed until foamy; gradually add remaining 1/4 cup granulated sugar, 1 Tbsp. at a time, beating until stiff peaks form. Fold into batter.
Pour batter into a greased and floured 9-inch square (2-inch-deep) pan. Dollop with lemon curd; gently swirl with a knife.
Sprinkle Crumb Topping over batter.
Bake at 350 for 45 to 50 minutes or until a wooden pick inserted in center comes out clean.